Performance of Book of Dead GO Collect
Play’n GO has announced that Book of Dead GO Collect has achieved record performance in terms of players, bets, and GGR in regulated markets globally. This title was launched on 26 February and represents an evolution of the iconic Book of Dead franchise, which is recognized as one of the most significant online slots in the gaming industry.
The success of Book of Dead GO Collect highlights the enduring appeal of the Rich Wilde universe and the high craftsmanship associated with Play’n GO games. This performance solidifies Play’n GO’s status as a leading provider of entertainment-focused iGaming content.
Statements from Play’n GO
Ebba Arnred, Chief Marketing Officer of Play’n GO, commented on the franchise's lasting popularity: “Ten years after Rich Wilde first stepped into the tomb, Book of Dead still commands the biggest stage in regulated markets — and GO Collect proves why. This launch didn’t just break records; it showed that truly great IP doesn’t age, it evolves. When you pair world‑leading game innovation with a franchise players already love, you get this level of unstoppable commercial momentum.”
Over a decade since Rich Wilde's initial appearance, the interest in the Dead series continues to be strong, reflecting both its cultural relevance and Play’n GO’s ability to adapt beloved intellectual property while preserving its unique characteristics.
Marketing Efforts
The launch was accompanied by an extensive marketing campaign. This included several months of pre-release anticipation bolstered by comic‑book‑style artwork that encapsulated the franchise’s adventurous essence. Additionally, a unique Sand Art installation served as a physical focal point for the campaign. A limited‑edition Rich Wilde brickbuild figurine has also been created as a collectible tribute to the franchise’s decade-long legacy.
As competition in the industry intensifies, these results illustrate the company’s capacity to consistently produce games that resonate with a broad audience, featuring deep narratives, recognizable characters, and enduring gameplay mechanics.
