DEGEN Studios Announces Appointment of Commercial Leader
DEGEN Studios has appointed Adam Miles as the new Director of Sales, a move aimed at enhancing its operations as the studio seeks to expand into global markets.
Adam brings a wealth of experience in the iGaming industry, with expertise in business development, account management, and strategic partnership growth. His most recent position was as Head of Sales at BetGames, where he was responsible for leading commercial strategy, building effective teams, and strengthening relationships with operators in key markets. Before BetGames, he held a senior Business Development role at ARRISE, a prominent player in software development and services for the iGaming sector.
Focus of New Role
In his new role, Adam will oversee DEGEN’s global sales strategy. His primary focus will be on:
- Expanding distribution
- Deepening operator partnerships
- Ensuring the availability of the studio's high-volatility, identity-led portfolio to target audiences
Adam joins DEGEN at a time of growth, with the launch of new titles and the introduction of the DEGEN Powered initiative, which aims to enhance the studio's collaborative ecosystem.
In his own words, Adam Miles stated: “What drew me to DEGEN is that it doesn’t try to fit into the safe middle ground. That makes the commercial conversation stronger, not harder. Operators want content that cuts through, and my job is to ensure we’re building the right strategic relationships to support that ambition.”
Danny Gordon, Head of Studio at DEGEN Studios, commented: “As we continue to scale, it’s important that our commercial strategy matches the ambition of our roadmap. We have strong momentum behind the product, and now it’s about accelerating that growth in the right markets with the right partners. Adam brings the experience and commercial focus needed to expand our reach while remaining true to what makes DEGEN distinct.”
